Warning: The post below are toxic. If you're the type to get indigestions from caustic bloggers, move on, this post might give you ulcer. You have better things to do with your time than read someone else rant. But if you're a big boy/girl and up to it, then read with care and a cup of tea, it'll help you calm down. And just so you know, no happy endings on this particular post.
Nike is holding an event called Nike+ Human Race. It's a 10K run at the Bonifacio Global City to be held simultaneously in different parts of the world. This race have one of the most innovative concept and have the ambitious goal of being the world's biggest one-day running event. And checking out other running blogs, this race have caught on and is well anticipated. All well and good.
But there's a catch to join this event. You need to purchase expensive Nike accessories to join the race otherwise you're excluded from joining the event. And there in lies my issues with Nike and it's organizers.
Like most runners, I love running and running in events/races are something I'm passionate about. Running in races are more than just about PRs and clocking 3/10/21/42K on your Sunday run. Running races are community events and it is a way for you to connect to that community of runners that you have a strong sense of affiliation. It galls me to see sponsors and organizers turn an open community event into a exclusive party for people with the coolest toys, promoting a not-so-subtle theme of "others who don't have shiny new baubles from sponsors - need not join". And in the context of this 'exclusivity', I find it patronizing that sponsors are 'generous' with their gifts that 'lucky' runners may have the privilege of joining the party.
Lest my post be misconstrued, I don't have anything against runners joining the event. A good run is a good run whether it's run at Takbo Bayani or Nike+ Human Race. And let me state it clearly, I don't have anything against sponsors promoting their fancy whiz-bang gadgets and holding run events. What I do mind and feel strongly against are sponsors and organizers excluding runners from participating in a community events that is first and foremost about runners.
Considering the popularity of Nike+ Human Race and how it caught on with other runners, there goes my pogi points, say goodbye to getting freebies and invites. Such is life :-) But sometimes, it's better to speak up on things your feel strongly about and to say your piece (clearly and distinctly that people know where you stand), and hold your peace. And these are what I have to say.
So for those running on Sunday, I bid you well and good luck, have a great run (no sarcasms or voodoo chants). For sponsors and organizers... I hope that your next event are open for general public.
So... are there any happy endings in this affair? Sadly in this post, no. There's a number of good post about Nike+ Human Race but this is not one of them.
Nike is holding an event called Nike+ Human Race. It's a 10K run at the Bonifacio Global City to be held simultaneously in different parts of the world. This race have one of the most innovative concept and have the ambitious goal of being the world's biggest one-day running event. And checking out other running blogs, this race have caught on and is well anticipated. All well and good.
But there's a catch to join this event. You need to purchase expensive Nike accessories to join the race otherwise you're excluded from joining the event. And there in lies my issues with Nike and it's organizers.
Like most runners, I love running and running in events/races are something I'm passionate about. Running in races are more than just about PRs and clocking 3/10/21/42K on your Sunday run. Running races are community events and it is a way for you to connect to that community of runners that you have a strong sense of affiliation. It galls me to see sponsors and organizers turn an open community event into a exclusive party for people with the coolest toys, promoting a not-so-subtle theme of "others who don't have shiny new baubles from sponsors - need not join". And in the context of this 'exclusivity', I find it patronizing that sponsors are 'generous' with their gifts that 'lucky' runners may have the privilege of joining the party.
Lest my post be misconstrued, I don't have anything against runners joining the event. A good run is a good run whether it's run at Takbo Bayani or Nike+ Human Race. And let me state it clearly, I don't have anything against sponsors promoting their fancy whiz-bang gadgets and holding run events. What I do mind and feel strongly against are sponsors and organizers excluding runners from participating in a community events that is first and foremost about runners.
Considering the popularity of Nike+ Human Race and how it caught on with other runners, there goes my pogi points, say goodbye to getting freebies and invites. Such is life :-) But sometimes, it's better to speak up on things your feel strongly about and to say your piece (clearly and distinctly that people know where you stand), and hold your peace. And these are what I have to say.
So for those running on Sunday, I bid you well and good luck, have a great run (no sarcasms or voodoo chants). For sponsors and organizers... I hope that your next event are open for general public.
So... are there any happy endings in this affair? Sadly in this post, no. There's a number of good post about Nike+ Human Race but this is not one of them.